Concepedia

Frank Alpert

FA

Statistics

Publications

47

Citations

2.3K

H-Index

26

Active since

1992

Affiliations

The University of Queensland(Current)

University of Southern California

Griffith University

California Southern University

University of Missouri–St. Louis

Frank Alpert is an author at The University of Queensland specializing in marketing, business, and marketing management.

Publications per year

1992–2021

47

Publications

47

An application of Keller's brand equity model in a B2B context

Kerri-Ann Kuhn, Frank Alpert, Nigel Kenneth Pope · Qualitative Market Research An International Journal · 2008 · 244 citations · Full text

Business, Marketing, Marketing Management +9

Australasian Marketing Journal

Frank Alpert, Lester W. Johnson · 1998 · 200 citations

Forecasting consumer perception of innovativeness

Ben Lowe, Frank Alpert · Technovation · 2015 · 140 citations · Full text

Management, Marketing, Marketing Management +9

Consumer perceived brand innovativeness

Rahil Shams, Frank Alpert, Mark Brown · European Journal of Marketing · 2015 · 126 citations

Business, Marketing, Marketing Management +9

Total customer engagement: designing and aligning key strategic elements to achieve growth

Christopher Roberts, Frank Alpert · Journal of Product & Brand Management · 2010 · 124 citations

Business, Marketing Management, Strategic Management +6

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