Concepedia

Frank Alpert

FA

47

Publications

2.2K

Citations

26

H-Index

1992

Active since

Affiliations

The University of Queensland(Current)

University of Southern California

University of Missouri–St. Louis

Griffith University

University of Kent

Frank Alpert is an author at The University of Queensland specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorBrand StrategyBrand DevelopmentBrand EquityBrand AwarenessBrand Management

Publications per year

1992–2021

47

Publications

47

An application of Keller's brand equity model in a B2B context

Kerri-Ann Kuhn, Frank Alpert, Nigel Kenneth Pope · Qualitative Market Research An International Journal · 2008 · 241 citations · Full text

Customer Satisfaction, Business-to-business Research, Digital Marketing +18

Australasian Marketing Journal

Frank Alpert, Lester W. Johnson · 1998 · 199 citations

Marketing, Intercultural Marketing, Interactive Marketing +9

Forecasting consumer perception of innovativeness

Ben Lowe, Frank Alpert · Technovation · 2015 · 132 citations

Consumer-driven Product Development, Innovation Study, Innovation +7

Total customer engagement: designing and aligning key strategic elements to achieve growth

Christopher Roberts, Frank Alpert · Journal of Product & Brand Management · 2010 · 123 citations

Customer Experience, Customer Satisfaction, Brand Strategy +20

A two-dimensional model of trust–value–loyalty in service relationships

Joe Choon Yean Chai, Naresh K. Malhotra, Frank Alpert · Journal of Retailing and Consumer Services · 2015 · 121 citations

Trust Metric, Relationship Marketing, Customer Satisfaction +8

Rows per page

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