Concepedia

Rahil Shams

RS

4

Publications

203

Citations

4

H-Index

2008

Active since

Affiliations

The University of Queensland(Current)

Rahil Shams is an author at The University of Queensland specializing in brand strategy, brand equity, and management.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2008–2020

4

Publications

4

Consumer perceived brand innovativeness

Rahil Shams, Frank Alpert, Mark Brown · European Journal of Marketing · 2015 · 119 citations

Consumer-driven Product Development, Brand Equity, Brand Innovativeness +13

An examination of selected marketing mix elements and brand equity

Rahil Shams · Queensland's institutional digital repository (The University of Queensland) · 2008 · 36 citations

Marketing, Management, Business +4

The role of brand credibility in the relationship between brand innovativeness and purchase intention

Rahil Shams, Mark Brown, Frank Alpert · Journal of Customer Behaviour · 2017 · 29 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert · Australasian Marketing Journal (AMJ) · 2020 · 19 citations

Customer Satisfaction, Innovation Adoption, Consumer Research +18

Rows per page

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