Concepedia

Mark Brown

MB

14

Publications

1.4K

Citations

14

H-Index

2003

Active since

Affiliations

The University of Queensland(Current)

Griffith University

Queensland University of Technology

University of Canterbury

Central Queensland University

Mark Brown is an author at The University of Queensland specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessInteractive MarketingCommunicationBrand AwarenessAdvertisingBrand Equity

Publications per year

2003–2021

14

Publications

14

Buying or browsing?

Mark Brown, Nigel Kenneth Pope, Kevin E. Voges · European Journal of Marketing · 2003 · 506 citations

Customer Satisfaction, Digital Marketing, Consumer Study +18

Investigating the Relationship between Internet Privacy Concerns and Online Purchase Behavior.

Mark Brown, Rose Muchira · 2004 · 159 citations

Engineering, Digital Marketing, Information Security +25

THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising

Nigel Kenneth Pope, Kevin E. Voges, Mark Brown · Journal of Advertising · 2004 · 150 citations

Marketing, Differences Between, Behavioral Sciences +15

The Impact of Comedic Violence on Viral Advertising Effectiveness

Mark Brown, Roop K. Bhadury, Nigel Kenneth Pope · Journal of Advertising · 2010 · 132 citations

Digital Marketing, Targeted Advertising, Consumer Research +19

Consumer perceived brand innovativeness

Rahil Shams, Frank Alpert, Mark Brown · European Journal of Marketing · 2015 · 119 citations

Consumer-driven Product Development, Brand Equity, Brand Innovativeness +13

Rows per page

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