Concepedia

Nigel Kenneth Pope

NK

21

Publications

2K

Citations

18

H-Index

1998

Active since

Affiliations

Griffith University(Current)

The University of Queensland

University of Canterbury

Central Queensland University

American Marketing Association

Nigel Kenneth Pope is an author at Griffith University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingCustomer SatisfactionInteractive MarketingBrand AwarenessSponsorshipBrand Equity

Publications per year

1998–2017

21

Publications

21

Buying or browsing?

Mark Brown, Nigel Kenneth Pope, Kevin E. Voges · European Journal of Marketing · 2003 · 506 citations

Customer Satisfaction, Digital Marketing, Consumer Study +18

An application of Keller's brand equity model in a B2B context

Kerri-Ann Kuhn, Frank Alpert, Nigel Kenneth Pope · Qualitative Market Research An International Journal · 2008 · 241 citations · Full text

Customer Satisfaction, Business-to-business Research, Digital Marketing +18

THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising

Nigel Kenneth Pope, Kevin E. Voges, Mark Brown · Journal of Advertising · 2004 · 150 citations

Marketing, Differences Between, Behavioral Sciences +15

The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent

Nigel Kenneth Pope, Kevin E. Voges · Griffith Research Online (Griffith University, Queensland, Australia) · 2000 · 144 citations

Marketing, Sport Participation, Prior Use +12

The Impact of Comedic Violence on Viral Advertising Effectiveness

Mark Brown, Roop K. Bhadury, Nigel Kenneth Pope · Journal of Advertising · 2010 · 132 citations

Digital Marketing, Targeted Advertising, Consumer Research +19

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