Kevin E. Voges

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Mark Brown, Nigel Kenneth Pope, Kevin E. Voges · European Journal of Marketing · 2003 · 507 citations

Business, Marketing, Marketing Management +17

THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising

Nigel Kenneth Pope, Kevin E. Voges, Mark Brown · Journal of Advertising · 2004 · 151 citations

Business, Marketing, Psychology +17

The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent

Nigel Kenneth Pope, Kevin E. Voges · Griffith Research Online (Griffith University, Queensland, Australia) · 2000 · 144 citations

Business, Marketing, Marketing Management +17

Winning Ways

Nigel Kenneth Pope, Kevin E. Voges, Mark Brown · Journal of Advertising · 2009 · 68 citations · Full text

Business, Marketing, Marketing Management +16

Sponsorship and image: a replication and extension

Nigel Kenneth Pope, Kevin E. Voges · Journal of Marketing Communications · 1999 · 68 citations

Business, Marketing, Marketing Management +15