Kerri-Ann Kuhn

An application of Keller's brand equity model in a B2B context

Kerri-Ann Kuhn, Frank Alpert, Nigel Kenneth Pope · Qualitative Market Research An International Journal · 2008 · 244 citations · Full text

Business, Marketing, Marketing Management +9

Internships in Marketing: Goals, Structures and Assessment – Student, Company and Academic Perspectives

Frank Alpert, Joo‐Gim Heaney, Kerri-Ann Kuhn · Australasian Marketing Journal (AMJ) · 2009 · 88 citations

Education, Higher Education, Marketing +11

Individual difference factors related to anthropomorphic tendency

Kate Letheren, Kerri-Ann Kuhn, Ian Lings et al. · European Journal of Marketing · 2016 · 78 citations · Full text

Business, Marketing, Psychology +14

Designing gamified transformative and social marketing services

Rory Mulcahy, Rebekah Russell‐Bennett, Nadia Zainuddin et al. · Journal of Service Theory and Practice · 2018 · 61 citations · Full text

Business, Marketing, Marketing Management +15

Examining the Covert Nature of Product Placement: Implications for Public Policy

Kerri-Ann Kuhn, Margee Hume, Anita Love · Journal of Promotion Management · 2010 · 50 citations

Business, Marketing, Marketing Management +17