Concepedia
Statistics
Publications
16
Citations
669
H-Index
13
Active since
2009
Affiliations
University of Wollongong(Current)
Queensland University of Technology
The University of Queensland
University of the Sunshine Coast
Nadia Zainuddin is an author at University of Wollongong specializing in marketing, management, and social marketing.
Top concepts
MarketingManagementSocial MarketingConsumer ResearchBusinessConsumer BehaviorBrandingMedia MarketingCustomer SatisfactionValue Theory
Publications per year
2009–2022
Commentary: transformative service research and social marketing – converging pathways to social change
Rebekah Russell‐Bennett, Raymond P. Fisk, Mark S. Rosenbaum et al. · Journal of Services Marketing · 2019 · 104 citations
Organizations, Service Innovation, Consumer Research +19
A social marketing approach to value creation in a well-women's health service
Nadia Zainuddin, Josephine Previte, Rebekah Russell‐Bennett · Journal of Marketing Management · 2011 · 77 citations
Serving yourself: value self-creation in health care service
Nadia Zainuddin, Leona Tam, Angie Mccosker · Journal of Services Marketing · 2016 · 71 citations
Quality Of Life, Customer Satisfaction, Self-management +22
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal
Ross Gordon, Nadia Zainuddin, Chris Magee · Journal of Services Marketing · 2016 · 66 citations
Customer Satisfaction, Brand Strategy, Consumer Research +20
Conceptualising Value Creation for Social Change Management
Rebekah Russell‐Bennett, Josephine Previte, Nadia Zainuddin · Australasian Marketing Journal (AMJ) · 2009 · 60 citations
Organizations, Services Management, Value Theory +19
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