Concepedia

Ross Gordon

RG

Statistics

Publications

105

Citations

4.4K

H-Index

37

Active since

2002

Affiliations

University of Florida(Current)

University of Wollongong

Macquarie University

Queensland University of Technology

University of Stirling

Ross Gordon is an author at University of Florida specializing in marketing, computer engineering, and engineering.

Publications per year

2002–2023

105

Publications

105

A framework for sustainable marketing

Ross Gordon, Marylyn Carrigan, Gerard Hastings · Marketing Theory · 2011 · 337 citations · Full text

Business, Marketing, Marketing Management +9

Re-Thinking and Re-Tooling the Social Marketing Mix

Ross Gordon · Australasian Marketing Journal (AMJ) · 2011 · 167 citations · Full text

Business, Marketing, Marketing Management +8

Unlocking the potential of upstream social marketing

Ross Gordon · European Journal of Marketing · 2013 · 159 citations · Full text

Business, Marketing, Public Policy +6

Social marketing: the state of play and brokering the way forward

Ross Gordon, Rebekah Russell‐Bennett, R. Craig Lefebvre · Journal of Marketing Management · 2016 · 139 citations · Full text

Business, Marketing, Marketing Strategy +1

Critical social marketing: definition, application and domain

Ross Gordon · Journal of Social Marketing · 2011 · 136 citations · Full text

Business, Marketing, Marketing Management +5

1–5 of 105