Concepedia
Statistics
Publications
102
Citations
4.2K
H-Index
36
Active since
2002
Affiliations
University of Florida(Current)
University of Wollongong
Macquarie University
Queensland University of Technology
University of Stirling
Ross Gordon is an author at University of Florida specializing in engineering, management, and computer engineering.
Top concepts
EngineeringComputer EngineeringComputer ArchitectureComputer ScienceSystems EngineeringManagementParallel ComputingSocial MarketingMarketingHardware Security
Publications per year
2002–2022
A framework for sustainable marketing
Ross Gordon, Marylyn Carrigan, Gerard Hastings · Marketing Theory · 2011 · 327 citations · Full text
Green Marketing, Sustainable Business Model, Sustainable Marketing +7
Re-Thinking and Re-Tooling the Social Marketing Mix
Ross Gordon · Australasian Marketing Journal (AMJ) · 2011 · 167 citations
Relationship Marketing, Interactive Marketing, Management +9
Unlocking the potential of upstream social marketing
Ross Gordon · European Journal of Marketing · 2013 · 156 citations
Public Policy, Digital Marketing, Media Marketing +15
Social marketing: the state of play and brokering the way forward
Ross Gordon, Rebekah Russell‐Bennett, R. Craig Lefebvre · Journal of Marketing Management · 2016 · 137 citations · Full text
Critical Public Health, Digital Marketing, World Face +21
Critical social marketing: definition, application and domain
Ross Gordon · Journal of Social Marketing · 2011 · 131 citations
Critical Dimension, Media Marketing, History Of Marketing +15
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