Gerard Hastings

Fear appeals in social marketing: Strategic and ethical reasons for concern

Gerard Hastings, Martine Stead, John Webb · Psychology and Marketing · 2004 · 577 citations

Behavioral Decision Making, Social Psychology, Fear Appeals +21

Reductions in tobacco smoke pollution and increases in support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in the Republic of Ireland: findings from the ITC Ireland/UK Survey

Geoffrey T. Fong, Andrew Hyland, Ron Borland et al. · Tobacco Control · 2006 · 417 citations · Full text

Impact of graphic and text warnings on cigarette packs: findings from four countries over five years

Ron Borland, Nicholas Wilson, Geoffrey T. Fong et al. · Tobacco Control · 2009 · 343 citations · Full text

A framework for sustainable marketing

Ross Gordon, Marylyn Carrigan, Gerard Hastings · Marketing Theory · 2011 · 327 citations · Full text

Green Marketing, Sustainable Business Model, Sustainable Marketing +7

The Economics of Tobacco and Tobacco Control

Arnab Acharya, Kathryn Angus, Samira Asma et al. · Stirling Online Research Repository (University of Stirling) · 2016 · 284 citations · Full text