Concepedia
Statistics
Publications
72
Citations
8.1K
H-Index
40
Active since
1995
Affiliations
University of Birmingham(Current)
Coventry University
Heriot-Watt University
The Open University
University of York
Marylyn Carrigan is an author at University of Birmingham specializing in marketing, business, and consumer behavior.
Publications per year
1995–2023
The myth of the ethical consumer – do ethics matter in purchase behaviour?
Marylyn Carrigan, Ahmad Attalla · Journal of Consumer Marketing · 2001 · 1.6K citations
Business, Marketing, Marketing Management +17
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
Emma Boulstridge, Marylyn Carrigan · Journal of Communication Management · 2000 · 548 citations
Management, Marketing, Marketing Management +14
Green marketing orientation: Conceptualization, scale development and validation
Karolos Papadas, George J. Avlonitis, Marylyn Carrigan · Journal of Business Research · 2017 · 454 citations · Full text
Business, Marketing, Marketing Management +4
The interplay of strategic and internal green marketing orientation on competitive advantage
Karolos Papadas, George J. Avlonitis, Marylyn Carrigan et al. · Journal of Business Research · 2018 · 369 citations · Full text
Business, Marketing, Marketing Management +11
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
Marylyn Carrigan, Isabelle Szmigin, Joanne Wright · Journal of Consumer Marketing · 2004 · 353 citations
Business, Marketing, Business Ethics +15
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