Journal of Business Research · 2018 · 369 citations · 106 references
BusinessMarketingMarketing ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingCorporate Environmental StrategyEnvironmental StrategyInternal MarketingOrganizational StrategyStrategic FitStrategic PositioningCompetitive Advantage SustainabilityStrategic Orientation
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