The interplay of strategic and internal green marketing orientation on competitive advantage - Concepedia

Concepedia

Publication | Open Access

The interplay of strategic and internal green marketing orientation on competitive advantage

DOI Full Paper Access

354

Citations

106

References

2018

Year

Karolos Papadas, George J. Avlonitis, Marylyn Carrigan, Lamprini Piha

Journal of Business Research

Green MarketingManagementBusinessGreen InnovationBusiness StrategyStrategyStrategic ManagementGreen Decision-makingMarketingCompetitive AdvantageMarketing Strategy

References

	Year	Citations

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