Concepedia

Lamprini Piha

LP

Statistics

Publications

5

Citations

557

H-Index

5

Active since

2015

Affiliations

National and Kapodistrian University of Athens(Current)

Athens University of Economics and Business

Lamprini Piha is an author at National and Kapodistrian University of Athens specializing in marketing, business, and marketing management.

Publications per year

2015–2021

5

Publications

5

The interplay of strategic and internal green marketing orientation on competitive advantage

Karolos Papadas, George J. Avlonitis, Marylyn Carrigan et al. · Journal of Business Research · 2018 · 369 citations · Full text

Business, Marketing, Marketing Management +11

Destination branding and co-creation: a service ecosystem perspective

Lamprini Piha, George Skourtis · Journal of Product & Brand Management · 2020 · 78 citations

Management, Marketing, Tourism Management +16

Brand orientation: Conceptual extension, scale development and validation

Lamprini Piha, Karolos Papadas, Vasileios Davvetas · Journal of Business Research · 2021 · 48 citations · Full text

Business, Marketing, Marketing Management +9

Customer defection in retail banking

Lamprini Piha, George J. Avlonitis · Journal of Service Theory and Practice · 2015 · 37 citations

Business, Marketing, Retail Management +17

Internal brand orientation: conceptualisation, scale development and validation

Lamprini Piha, George J. Avlonitis · Journal of Marketing Management · 2018 · 25 citations

Business, Marketing, Marketing Management +12

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