Concepedia

Strategic Orientation

Strategic Orientation is a conceptual framework within organizational strategy that directs a firm’s long-term goals and decision-making processes by emphasizing proactive planning, environmental scanning, and resource alignment to achieve sustainable competitive advantage.

2.7K

Publications

329.5K

Citations

5K

Authors

1.9K

Institutions

Publications per year

2017–2026

717

Parents

Publications

2.7K

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations

, , +14

Organizational Structure, Environment and Performance: The Role of Strategic Choice

John Child · Sociology · 1972 · 4.8K citations

, , +16

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 4.2K citations

, , +14

The Concept of Corporate Strategy

Tom Iverson, Kenneth R. Andrews · Public Productivity Review · 1987 · 4.2K citations

, , +12

Market Orientation and the Learning Organization

Stanley F. Slater, John C. Narver · Journal of Marketing · 1995 · 3.7K citations

, , +14

1–5 of 2.7K

Authors

5K

  1. GT
    G. Tomas M. Hult

    Michigan State University, United States

    16 publications · 9K citations

    16

    h-index

  2. SF
    Stanley F. Slater

    University of Colorado Colorado Springs, United States

    15 publications · 14.6K citations

    15

    h-index

  3. LC
    Lloyd C. Harris

    Cardiff University, United Kingdom

    12 publications · 799 citations

    12

    h-index

  4. DP
    Dennis P. Slevin

    University of Pittsburgh, United States

    11 publications · 3.8K citations

    11

    h-index

  5. JG
    Jeffrey G. Covin

    Indiana University Bloomington, United States

    11 publications · 4.1K citations

    11

    h-index

1–5 of 5K

Institutions

1.9K

  1. Cardiff University

    Cardiff, United Kingdom

    24 h-index

    43 publications

    6.8K citations

  2. Michigan State University

    East Lansing, United States

    22 h-index

    30 publications

    11.6K citations

  3. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    17 h-index

    27 publications

    2.1K citations

  4. University of Pittsburgh

    Pittsburgh, United States

    17 h-index

    22 publications

    5K citations

  5. Northern University of Malaysia

    Jitra, Malaysia

    17 h-index

    38 publications

    1.5K citations

  6. Arizona State University

    Tempe, United States

    16 h-index

    24 publications

    6.3K citations

  7. University of Warwick

    Coventry, United Kingdom

    16 h-index

    19 publications

    1.5K citations

  8. Monash University

    Melbourne, Australia

    15 h-index

    17 publications

    2.5K citations

1–8 of 1.9K

Venues

  1. Journal of Business Research

    JBR · 62 publications · 11.9K citations

    52

    h-index

  2. Strategic Management Journal

    SMJ · 54 publications · 23.5K citations

    49

    h-index

  3. Industrial Marketing Management

    52 publications · 10.5K citations

    42

    h-index

  4. Long Range Planning

    54 publications · 7K citations

    36

    h-index

  5. Journal of Product Innovation Management

    39 publications · 9.6K citations

    36

    h-index

1–5