Ben Lowe

Is Twitter for the Birds?

Ben Lowe, Des Laffey · Journal of Marketing Education · 2011 · 159 citations

Education, Curriculum, Marketing +10

Forecasting consumer perception of innovativeness

Ben Lowe, Frank Alpert · Technovation · 2015 · 140 citations · Full text

Management, Marketing, Marketing Management +9

The Impact of Negative Publicity on Celebrity Ad Endorsements

Des Thwaites, Ben Lowe, Lien Le Monkhouse et al. · Psychology and Marketing · 2012 · 110 citations · Full text

Social Sciences, Communication, Marketing +12

Reducing household water consumption: a social marketing approach

Ben Lowe, David Lynch, Julian Lowe · Journal of Marketing Management · 2014 · 96 citations

Natural Resources, Marketing, Water Resources Management +16

Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk

Ben Lowe · Journal of Product & Brand Management · 2010 · 68 citations

Management, Marketing, Marketing Management +17