Statistics
Publications
9
Citations
353
H-Index
9
Active since
2005
Affiliations
University of Kent(Current)
Des Laffey is an author at University of Kent specializing in business, marketing, and economics.
Publications per year
2005–2021
9
9
Ben Lowe, Des Laffey · Journal of Marketing Education · 2011 · 159 citations
Education, Curriculum, Marketing +10
Paid search: The innovation that changed the Web
Des Laffey · Business Horizons · 2007 · 53 citations
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