Concepedia
Statistics
Publications
19
Citations
872
H-Index
15
Active since
1992
Affiliations
Macquarie University(Current)
Griffith University
Seoul National University
University of Kent
The University of Melbourne
Hume Winzar is an author at Macquarie University specializing in marketing, business, and consumer behavior.
Publications per year
1992–2022
Understanding service experience in non‐profit performing arts: Implications for operations and service management
Margee Hume, Gillian Sullivan Mort, Peter W. Liesch et al. · Journal of Operations Management · 2005 · 131 citations
Business, Marketing, Operations Management +13
Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
Margee Hume, Gillian Sullivan Mort, Hume Winzar · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 128 citations
Business, Marketing, Marketing Management +10
Exits and expectations: why disappointed franchisees leave
Lorelle Frazer, Hume Winzar · Journal of Business Research · 2004 · 93 citations
Business, Organizational Behavior, Institutional Theory +5
PERSONALITY BIASES OF ACCOUNTING STUDENTS: SOME IMPLICATIONS FOR LEARNING STYLE PREFERENCES
Peter Booth, Hume Winzar · Accounting and Finance · 1993 · 75 citations
Education, Accounting, Psychology +10
Brand competitiveness
Hume Winzar, Chris Baumann, Wujin Chu · International Journal of Contemporary Hospitality Management · 2017 · 72 citations
Business, Marketing, Marketing Management +14
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