Concepedia

Wujin Chu

WC

34

Publications

5.2K

Citations

24

H-Index

1987

Active since

Affiliations

Seoul National University(Current)

University of Pennsylvania

Brigham Young University

Cyber University of Korea

Macquarie University

Wujin Chu is an author at Seoul National University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionBusiness StrategyBehavioral Decision MakingEconomicsInteractive Marketing

Publications per year

1987–2024

34

Publications

34

The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan, and Korea

Jeffrey H. Dyer, Wujin Chu · Organization Science · 2003 · 1.5K citations

Total Quality Management, Customer Satisfaction, Negotiation +22

The determinants of trust in supplier–automaker relationships in the US, Japan, and Korea

Jeffrey H. Dyer, Wujin Chu · Journal of International Business Studies · 2010 · 616 citations

Supplier Relationship, International Business, Client-supplier Relationships +11

The Determinants of Trust in Supplier-Automaker Relationships in the U.S., Japan and Korea

Jeffrey H. Dyer, Wujin Chu · Journal of International Business Studies · 2000 · 558 citations

Trust Metric, International Management, Supplier Relationship +10

Industrial Purchasing: An Empirical Exploration of the Buyclass Framework

Erin Anderson, Wujin Chu, Barton A. Weitz · Journal of Marketing · 1987 · 414 citations

Industrial Purchasing, Digital Marketing, Consumer Research +18

Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent

Wujin Chu, Woosik Chu · Marketing Science · 1994 · 231 citations

Customer Satisfaction, Consumer Uncertainty, Signal Quality +18

Rows per page

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