Concepedia
Statistics
Publications
41
Citations
2.1K
H-Index
27
Active since
1998
Affiliations
University of Ulster(Current)
Loughborough University
Mark Durkin is an author at University of Ulster specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingCustomer SatisfactionInteractive MarketingDigital MarketingConsumer ResearchRelationship MarketingFintechStrategic Management
Publications per year
1998–2023
Exploring social media adoption in small to medium-sized enterprises in Ireland
Mark Durkin, Pauric McGowan, Niall J. McKeown · Journal of Small Business and Enterprise Development · 2013 · 213 citations
Innovation Adoption, Digital Marketing, Media Innovation +22
A Conceptualization of the Determinants of Small Business Website Adoption
Geoff Simmons, Gillian Armstrong, Mark Durkin · International Small Business Journal Researching Entrepreneurship · 2008 · 134 citations
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13
The Influence of Social and Human Capital in Developing Young Women as Entrepreneurial Business Leaders
Pauric McGowan, Sarah Cooper, Mark Durkin et al. · Journal of Small Business Management · 2015 · 121 citations · Full text
Education, Entrepreneurship, Human Resource Management +16
The effects of organisational change on employee psychological attachment An exploratory study
Haydn Bennett, Mark Durkin · Journal of Managerial Psychology · 2000 · 108 citations
Exploratory Study, Workplace Psychology, Human Resource Management +17
Relationship marketing in the banking sector: the impact of new technologies
Mark Durkin, Barry Howcroft · Marketing Intelligence & Planning · 2003 · 100 citations
Customer Experience, Customer Satisfaction, New Technologies +23
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