Statistics
Publications
9
Citations
565
H-Index
9
Active since
1998
Affiliations
University of Ulster(Current)
Darryl Cummins is an author at University of Ulster specializing in marketing, business, and strategic marketing.
Publications per year
1998–2023
9
9
Competitive advantage in small to medium-sized enterprises
Aodheen O’Donnell, Audrey Gilmore, David Carson et al. · Journal of Strategic Marketing · 2002 · 146 citations
Price setting in SMEs: some empirical findings
David Carson, Audrey Gilmore, Darryl Cummins et al. · Journal of Product & Brand Management · 1998 · 85 citations
Added Value: A Qualitative Assessment of SME Marketing
Audrey Gilmore, David Carson, Aodheen O’Donnell et al. · 1999 · 74 citations
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