Aodheen O’Donnell

Competitive advantage in small to medium-sized enterprises

Aodheen O’Donnell, Audrey Gilmore, David Carson et al. · Journal of Strategic Marketing · 2002 · 146 citations

Management, Strategic Management, Strategy +7

The nature of networking in small firms

Aodheen O’Donnell · Qualitative Market Research An International Journal · 2004 · 132 citations

Business, Entrepreneurship, Marketing +14

Small business owner‐managers and their attitude to risk

Audrey Gilmore, David Carson, Aodheen O’Donnell · Marketing Intelligence & Planning · 2004 · 121 citations

Business, Entrepreneurship, Risk Management +13

The use of qualitative methods to research networking in SMEs

Aodheen O’Donnell, Darryl Cummins · Qualitative Market Research An International Journal · 1999 · 116 citations

Business, Marketing, Marketing Management +14

Price setting in SMEs: some empirical findings

David Carson, Audrey Gilmore, Darryl Cummins et al. · Journal of Product & Brand Management · 1998 · 85 citations

Business, Marketing, Marketing Management +14