Concepedia

Added Value: A Qualitative Assessment of SME Marketing

Audrey Gilmore, David Carson, Aodheen O’Donnell, Darryl Cummins

1999 · 74 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingStrategic FitValue AdditionValue AnalysisValue CreationMarketing For Small FirmsValue Added ConceptValue Added In MarketingValue-added Marketing