Concepedia

Value-added Marketing

Value-Added Marketing is a strategic approach within farm marketing that involves differentiating agricultural products through tangible enhancements or services, thereby increasing their economic value and consumer appeal beyond the basic commodity form.

30

Publications

2K

Citations

69

Authors

33

Institutions

Publications per year

2017–2026

2

Parents

Publications

30

Moving from basic offerings to value-added solutions: Strategies, barriers and alignment

Paul Matthyssens, Koen Vandenbempt · Industrial Marketing Management · 2008 · 425 citations

, , +14

Value in business and industrial marketing: Past, present, and future

Adam Lindgreen, Martin Hingley, David Grant et al. · Industrial Marketing Management · 2011 · 278 citations · Full text

, , +12

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Chaowu Xie, Jun Yu, Songshan Huang et al. · Tourism Management · 2022 · 213 citations · Full text

, , +16

Value-based marketing: Marketing strategies for corporate growth and shareholder value

Tim Ambler · Journal of Brand Management · 2001 · 191 citations

, , +17

Value added content of trade: A comprehensive approach

Neil Foster‐McGregor, Robert Stehrer · Economics Letters · 2013 · 119 citations

, , +12

1–5 of 30

Authors

69

  1. GW
    Gary W. Brester

    Montana State University, United States

    2 publications · 48 citations

    2

    h-index

  2. HC
    Heather C. Hill

    University of Michigan, United States

    1 publications · 44 citations

    1

    h-index

  3. JQ
    Jin Q Jeon

    Dongguk University, South Korea

    1 publications · 17 citations

    1

    h-index

  4. FM
    Frances M. Ufkes

    University of Iowa, United States

    1 publications · 15 citations

    1

    h-index

  5. AL
    Adam Lindgreen

    Copenhagen Business School, Denmark

    1 publications · 278 citations

    1

    h-index

1–5 of 69

Institutions

33

  1. University of Ulster

    Coleraine, United Kingdom

    2 h-index

    2 publications

    112 citations

  2. Edith Cowan University

    Perth, Australia

    2 h-index

    2 publications

    242 citations

  3. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    83 citations

  4. University of Lincoln

    Lincoln, United Kingdom

    1 h-index

    1 publications

    278 citations

  5. Montana State University

    Bozeman, United States

    1 h-index

    1 publications

    14 citations

  6. Delft University of Technology

    Delft, The Netherlands

    1 h-index

    1 publications

    26 citations

  7. Western Sydney University

    Richmond, Australia

    1 h-index

    1 publications

    29 citations

  8. Dongguk University

    Seoul, South Korea

    1 h-index

    2 publications

    34 citations

1–8 of 33

Venues

  1. Industrial Marketing Management

    2 publications · 703 citations

    2

    h-index

  2. AgEcon Search (University of Minnesota, USA)

    Repository · 2 publications · 91 citations

    2

    h-index

  3. Long Range Planning

    2 publications · 141 citations

    2

    h-index

  4. European Management Journal

    1 publications · 17 citations

    1

    h-index

  5. Economics Letters

    1 publications · 119 citations

    1

    h-index

1–5