Jun Yu

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Chaowu Xie, Jun Yu, Songshan Huang et al. · Tourism Management · 2022 · 203 citations · Full text

Customer Satisfaction, Online Customer Behavior, Destination Marketing +11

How do short-form travel videos trigger travel inspiration? Identifying and validating the driving factors

Xue Fang, Chaowu Xie, Jun Yu et al. · Tourism Management Perspectives · 2023 · 74 citations · Full text

Behavioral Sciences, Performance Studies, Content Analysis +9

The ‘magic of filter’ effect: Examining value co-destruction of social media photos in destination marketing

Chaowu Xie, Jun Yu, Songshan Huang et al. · Tourism Management · 2023 · 37 citations · Full text

Social Media Photos, Destination Marketing, Social Media +14

Au Functionalized SnS2 Nanosheets Based Chemiresistive NO2 Sensors

Ding Gu, Wei Liu, Jing Wang et al. · Chemosensors · 2022 · 36 citations · Full text

Nanosensors, Engineering, Metal Nanoparticles +19

Configuring the value-versus-attachment combinations in determining consumer purchase intention in tourism e-commerce live streaming: a fsQCA approach

Jun Yu, Chaowu Xie, Songshan Huang et al. · Current Issues in Tourism · 2022 · 28 citations · Full text