Statistics
Publications
32
Citations
1.5K
H-Index
22
Active since
1989
Des Thwaites is an author at University of Leeds specializing in marketing, business, and marketing management.
Publications per year
1989–2015
32
32
The Impact of Negative Publicity on Celebrity Ad Endorsements
Des Thwaites, Ben Lowe, Lien Le Monkhouse et al. · Psychology and Marketing · 2012 · 110 citations · Full text
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