Concepedia

Lien Le Monkhouse

LL

8

Publications

542

Citations

8

H-Index

2012

Active since

Affiliations

University of Sheffield(Current)

Sheffield Hallam University

Lien Le Monkhouse is an author at University of Sheffield specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInternational MarketingArtsCultureBusinessBrandingAdvertisingCommunication

Publications per year

2012–2022

8

Publications

8

The influence of face and group orientation on the perception of luxury goods

Lien Le Monkhouse, Bradley R. Barnes, Ute Stephan · International Marketing Review · 2012 · 132 citations

Luxury, East Asian Perceptions, East Asian Studies +24

The Impact of Negative Publicity on Celebrity Ad Endorsements

Des Thwaites, Ben Lowe, Lien Le Monkhouse et al. · Psychology and Marketing · 2012 · 110 citations

Entertainment Marketing, Targeted Advertising, Consumer Research +25

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

Hanh Song Thi Pham, Lien Le Monkhouse, Bradley R. Barnes · International Marketing Review · 2017 · 108 citations

International Marketing, Competitive Advantage, International Business Strategy +19

Measuring Confucian values among East Asian consumers: a four country study

Lien Le Monkhouse, Bradley R. Barnes, Hanh Song Thi Pham · Asia Pacific Business Review · 2012 · 83 citations

Ethnicity, East Asian Studies, Social Psychology +19

Relevant, or irrelevant, external factors in panic buying

Catherine Prentice, Mai Nguyen, Purnima Nandy et al. · Journal of Retailing and Consumer Services · 2021 · 46 citations · Full text

Panic Buying, Behavioral Decision Making, Behavioral Finance +9

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