Concepedia

Conversion Analysis

Conversion Analysis is a web analytics method that systematically examines user behavior and traffic sources across digital interaction paths to measure, attribute, and optimize the rate at which visitors complete predefined conversion actions (such as purchases, registrations, or downloads).

182

Publications

11.9K

Citations

424

Authors

189

Institutions

Publications per year

2017–2026

60

Parents

Children

Publications

182

Internal conversion tables part I: K-, L-, M-shell conversion coefficients for Z=30 to Z=103

R.S. Hager, E. Seltzer · Nuclear Data Sheets Section A · 1968 · 1.4K citations

, , +3

The Effects of Response Rate Changes on the Index of Consumer Sentiment

Richard T. Curtin, Stanley Presser, Eleanor Singer · Public Opinion Quarterly · 2000 · 1K citations

, , +15

Evaluation of theoretical conversion coefficients using BrIcc

T. Kibédi, T.W. Burrows, M. B. Trzhaskovskaya et al. · Nuclear Instruments and Methods in Physics Research Section A Accelerators Spectrometers Detectors and Associated Equipment · 2008 · 908 citations

, , +8

Modeling Online Browsing and Path Analysis Using Clickstream Data

Alan L. Montgomery, Shibo Li, Kannan Srinivasan et al. · Marketing Science · 2004 · 565 citations

, , +15

Dynamic Conversion Behavior at E-Commerce Sites

Wendy W. Moe, Peter S. Fader · Management Science · 2004 · 531 citations · Full text

, , +17

1–5 of 182

Authors

424

  1. AH
    Andrew Hatch

    Yahoo (United States), United States

    3 publications · 118 citations

    3

    h-index

  2. KS
    Kannan Srinivasan

    Carnegie Mellon University, United States

    3 publications · 786 citations

    3

    h-index

  3. PS
    Peter S. Fader

    University of Pennsylvania, United States

    3 publications · 585 citations

    3

    h-index

  4. AG
    Arch G. Woodside

    Boston College, United States

    3 publications · 103 citations

    3

    h-index

  5. NI
    Neil Iscoe

    Sentient Science (United States), United States

    2 publications · 44 citations

    2

    h-index

1–5 of 424

Institutions

189

  1. Yahoo (United States)

    Sunnyvale, United States

    9 h-index

    34 publications

    1.3K citations

  2. The University of Texas at Austin

    Austin, United States

    7 h-index

    9 publications

    1.3K citations

  3. Carnegie Mellon University

    Pittsburgh, United States

    4 h-index

    6 publications

    1.5K citations

  4. Alibaba Group (China)

    Hangzhou, China

    4 h-index

    11 publications

    279 citations

  5. University of California, Los Angeles

    Los Angeles, United States

    3 h-index

    3 publications

    506 citations

  6. Adobe Systems (United States)

    San Jose, United States

    3 h-index

    7 publications

    229 citations

  7. Columbia University

    New York, United States

    3 h-index

    8 publications

    169 citations

  8. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    4 publications

    613 citations

1–8 of 189

Venues

  1. Journal of Travel Research

    JTR · 10 publications · 396 citations

    10

    h-index

  2. Journal of the American Chemical Society

    JACS · 5 publications · 301 citations

    5

    h-index

  3. Journal of Marketing Research

    4 publications · 703 citations

    4

    h-index

  4. Industrial & Engineering Chemistry

    3 publications · 39 citations

    3

    h-index

  5. Nuclear Physics A

    3 publications · 48 citations

    3

    h-index

1–5