Concepedia

Conversion Rate Forecasting

Conversion Rate Forecasting is a predictive analytics method that estimates the future proportion of users or interactions leading to a desired outcome within digital engagement platforms, distinguished by its focus on modeling temporal patterns and behavioral indicators to anticipate conversion performance.

24

Publications

1K

Citations

75

Authors

35

Institutions

Publications per year

2017–2026

11

Parents

Publications

24

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Lizhen Xu, Jason A. Duan, Andrew B. Whinston · Management Science · 2014 · 205 citations

, , +17

Modeling delayed feedback in display advertising

Olivier Chapelle · 2014 · 167 citations

, , +17

The determinants of conversion rates in SME e-commerce websites

Davide Di Fatta, Dean Patton, Giampaolo Viglia · Journal of Retailing and Consumer Services · 2017 · 85 citations · Full text

, , +10

On-line Prediction and Conversion Strategies

Nicolò Cesa‐Bianchi, Yoav Freund, David P. Helmbold et al. · Machine Learning · 1996 · 68 citations · Full text

, , +5

A Generalized Doubly Robust Learning Framework for Debiasing Post-Click Conversion Rate Prediction

Quanyu Dai, Haoxuan Li, Peng Wu et al. · Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining · 2022 · 46 citations

, , +17

1–5 of 24

Authors

75

  1. JY
    Jinyoung Yeo

    Yonsei University, South Korea

    2 publications · 71 citations

    2

    h-index

  2. MK
    Manfred K. Warmuth

    University of California, Santa Cruz, United States

    2 publications · 102 citations

    2

    h-index

  3. DP
    David P. Helmbold

    University of California, Santa Cruz, United States

    2 publications · 102 citations

    2

    h-index

  4. SK
    Sungchul Kim

    Adobe Systems (United States), United States

    2 publications · 71 citations

    2

    h-index

  5. SH
    Seung-won Hwang

    Pohang University of Science and Technology, South Korea

    2 publications · 71 citations

    2

    h-index

1–5 of 75

Institutions

35

  1. University of California, Santa Cruz

    Santa Cruz, United States

    2 h-index

    4 publications

    204 citations

  2. The University of Texas at Austin

    Austin, United States

    2 h-index

    4 publications

    496 citations

  3. University of Milan

    Milan, Italy

    2 h-index

    2 publications

    102 citations

  4. AT&T (United States)

    Bedminster, United States

    2 h-index

    2 publications

    102 citations

  5. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    2 publications

    248 citations

  6. Adobe Systems (United States)

    San Jose, United States

    2 h-index

    6 publications

    213 citations

  7. Yonsei University

    Seoul, South Korea

    2 h-index

    2 publications

    71 citations

  8. University of Portsmouth

    Portsmouth, United Kingdom

    2 h-index

    4 publications

    205 citations

1–8 of 35

Venues

  1. Machine Learning

    2 publications · 102 citations

    2

    h-index

  2. Aesthetic Surgery Journal

    ASJ · 1 publications · 12 citations

    1

    h-index

  3. Journal of Retailing and Consumer Services

    1 publications · 85 citations

    1

    h-index

  4. Management Science

    1 publications · 205 citations

    1

    h-index

  5. IEEE Transactions on Knowledge and Data Engineering

    TKDE · 1 publications · 39 citations

    1

    h-index

1–5