Concepedia

E-commerce Conversion Analysis

E-Commerce Conversion Analysis is a methodological framework within conversion analysis that specifically examines user behavior and transactional outcomes in online retail environments to identify, measure, and optimize the stages of customer journey leading to a desired commercial action.

23

Publications

1.7K

Citations

59

Authors

40

Institutions

Publications per year

2017–2026

14

Parents

Publications

23

Dynamic Conversion Behavior at E-Commerce Sites

Wendy W. Moe, Peter S. Fader · Management Science · 2004 · 531 citations · Full text

, , +17

Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

Surajit Bag, Gautam Srivastava, Mamoon Al Bashir et al. · Benchmarking An International Journal · 2021 · 192 citations · Full text

, , +17

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan, P.K. Kannan, Peter C. Verhoef et al. · Journal of Marketing · 2018 · 186 citations · Full text

, , +17

Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

Yudiyanto Joko Purnomo · Journal of Contemporary Administration and Management (ADMAN) · 2023 · 115 citations · Full text

, , +14

The determinants of conversion rates in SME e-commerce websites

Davide Di Fatta, Dean Patton, Giampaolo Viglia · Journal of Retailing and Consumer Services · 2017 · 85 citations · Full text

, , +10

1–5 of 23

Authors

59

  1. WW
    Wendy W. Moe

    University of Pennsylvania, United States

    2 publications · 557 citations

    2

    h-index

  2. PS
    Peter S. Fader

    University of Pennsylvania, United States

    2 publications · 557 citations

    2

    h-index

  3. DC
    David Carrera

    Universitat Politècnica de Catalunya, Spain

    1 publications · 12 citations

    1

    h-index

  4. DZ
    Darius Zumstein

    ZHAW Zurich University of Applied Sciences, Switzerland

    1 publications · 19 citations

    1

    h-index

  5. MI
    Manuela Ingaldi

    Częstochowa University of Technology, Poland

    1 publications · 48 citations

    1

    h-index

1–5 of 59

Institutions

40

  1. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    557 citations

  2. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    557 citations

  3. ZHAW Zurich University of Applied Sciences

    Winterthur, Switzerland

    1 h-index

    2 publications

    38 citations

  4. University of Johannesburg

    Johannesburg, South Africa

    1 h-index

    1 publications

    192 citations

  5. Montclair State University

    Montclair, United States

    1 h-index

    1 publications

    72 citations

  6. University Canada West

    Vancouver, Canada

    1 h-index

    1 publications

    51 citations

  7. University of Delhi

    New Delhi, India

    1 h-index

    1 publications

    28 citations

  8. Chulalongkorn University

    Bangkok, Thailand

    1 h-index

    1 publications

    20 citations

1–8 of 40

Venues

  1. 2

    h-index

  2. Management Science

    1 publications · 531 citations

    1

    h-index

  3. Jurnal Ilmu Administrasi Bisnis

    1 publications · 16 citations

    1

    h-index

  4. 1

    h-index

  5. Management Research Review

    1 publications · 43 citations

    1

    h-index

1–5