Concepedia

Mamoon Al Bashir

MA

2

Publications

200

Citations

2

H-Index

2019

Active since

Affiliations

University of Hull(Current)

Mamoon Al Bashir is an author at University of Hull specializing in management, business, and human resource management.

Top concepts

ManagementBusinessMarketingTechnologyEngineeringCommunicationHuman ResourcesUser ExperienceConsumer ResearchDigital Marketing

Publications per year

2019–2021

2

Publications

2

Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion

Surajit Bag, Gautam Srivastava, Mamoon Al Bashir et al. · Benchmarking An International Journal · 2021 · 172 citations · Full text

Customer Experience, Customer Satisfaction, Engineering +22

Knowledge retention in ERP implementations: the context of UK SMEs

Uchitha Jayawickrama, Shaofeng Liu, Melanie Hudson Smith et al. · Production Planning & Control · 2019 · 28 citations · Full text

Knowledge Management Strategy, Business Process Integration, Organizational Communication +14

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