Evert de Haan

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan, P.K. Kannan, Peter C. Verhoef et al. · Journal of Marketing · 2018 · 186 citations · Full text

Business, Marketing, Marketing Management +17

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework

Evert de Haan, Thorsten Wiesel, Koen Pauwels · International Journal of Research in Marketing · 2015 · 165 citations

Business, Marketing, Marketing Management +16

Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention

Lily Gao, Evert de Haan, Iguácel Melero‐Polo et al. · Journal of the Academy of Marketing Science · 2022 · 41 citations · Full text

Business, Marketing, Strategy +17

Unstructured data research in business: Toward a structured approach

Evert de Haan, Manjunath Padigar, Siham El Kihal et al. · Journal of Business Research · 2024 · 26 citations · Full text

Management, Information Systems, Management Information Systems +15

Asset-management decision-support modeling, using a health and risk model

Mischa Vermeer, J.M. Wetzer, Peter van der Wielen et al. · 2015 · 25 citations

Planning, Decision Sciences, Risk Management +17