Concepedia

Siham El Kihal

SE

6

Publications

151

Citations

6

H-Index

2018

Active since

Affiliations

Frankfurt School of Finance & Management(Current)

New Economic School

Siham El Kihal is an author at Frankfurt School of Finance & Management specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessConsumer ResearchFinanceManagementEconomic AnalysisRevenue ManagementInteractive MarketingMarketing CommunicationQuantitative Management

Publications per year

2018–2024

6

Publications

6

Leveraging the Power of Images in Managing Product Return Rates

Daria Dzyabura, Siham El Kihal, John R. Hauser et al. · Marketing Science · 2023 · 60 citations

Engineering, Feature Detection, Machine Learning +26

It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns

Siham El Kihal, Edlira Shehu · Journal of Retailing · 2022 · 23 citations

Customer Satisfaction, Interactive Marketing, Marketing Instruments +9

Creating Effective Marketing Messages Through Moderately Surprising Syntax

A. Selin Atalay, Siham El Kihal, Florian Ellsaesser · Journal of Marketing · 2023 · 20 citations

High Syntactic Surprise, Advertising, Digital Marketing +15

Unstructured data research in business: Toward a structured approach

Evert de Haan, Manjunath Padigar, Siham El Kihal et al. · Journal of Business Research · 2024 · 19 citations · Full text

Leveraging the Power of Images in Predicting Product Return Rates

Daria Dzyabura, Siham El Kihal · SSRN Electronic Journal · 2018 · 16 citations · Full text

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