1
Publications
20
Citations
1
H-Index
2023
Active since
Florian Ellsaesser is an author specializing in advertising effectiveness, consumer behavior, and interactive marketing.
Top concepts
MarketingManagementPersuasionAdvertisingLinguisticsCommunicationConsumer BehaviorConsumer ResearchDigital MarketingInteractive Marketing
Publications per year
2023–2023
1
1
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