Concepedia

A. Selin Atalay

AS

10

Publications

669

Citations

10

H-Index

2006

Active since

Affiliations

Pennsylvania State University(Current)

Frankfurt School of Finance & Management

A. Selin Atalay is an author at Pennsylvania State University specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCommunicationInteractive MarketingConsumer Decision MakingBehavioral Decision MakingBusinessPsychology

Publications per year

2006–2024

10

Publications

10

Shining in the Center: Central Gaze Cascade Effect on Product Choice

A. Selin Atalay, H. Onur Bodur, Dina Rasolofoarison · Journal of Consumer Research · 2012 · 279 citations · Full text

Retail therapy: A strategic effort to improve mood

A. Selin Atalay, Margaret G. Meloy · Psychology and Marketing · 2011 · 249 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

When and How Multitasking Impacts Consumer Shopping Decisions

A. Selin Atalay, H. Onur Bodur, Étienne Bressoud · Journal of Retailing · 2016 · 26 citations

Online Customer Behavior, Behavioral Decision Making, Interactive Marketing +7

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

Wayne S. DeSarbo, A. Selin Atalay, David LeBaron et al. · Journal of Consumer Research · 2008 · 23 citations

Creating Effective Marketing Messages Through Moderately Surprising Syntax

A. Selin Atalay, Siham El Kihal, Florian Ellsaesser · Journal of Marketing · 2023 · 20 citations

High Syntactic Surprise, Advertising, Digital Marketing +15

Rows per page

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