Concepedia

Dina Rasolofoarison

DR

5

Publications

449

Citations

5

H-Index

2012

Active since

Affiliations

Montpellier Business School(Current)

Université Paris Dauphine-PSL

Dina Rasolofoarison is an author at Montpellier Business School specializing in communication, management, and marketing.

Top concepts

Publications per year

2012–2020

5

Publications

5

Shining in the Center: Central Gaze Cascade Effect on Product Choice

A. Selin Atalay, H. Onur Bodur, Dina Rasolofoarison · Journal of Consumer Research · 2012 · 279 citations · Full text

Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements

Cristel Antonia Russell, Dina Rasolofoarison · International Journal of Advertising · 2017 · 65 citations

, , +21

Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education

Ganaël Bascoul, Julien Schmitt, Dina Rasolofoarison et al. · Journal of Marketing Education · 2013 · 40 citations

, , +23

Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach

Stéphanie Feiereisen, Dina Rasolofoarison, Kristine De Valck et al. · Journal of Business Research · 2018 · 33 citations

, , +12

One Brand, Many Trajectories: Narrative Navigation in Transmedia

Stéphanie Feiereisen, Dina Rasolofoarison, Cristel Antonia Russell et al. · Journal of Consumer Research · 2020 · 32 citations

, , +25

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