Concepedia

Étienne Bressoud

ÉB

5

Publications

242

Citations

5

H-Index

2007

Active since

Affiliations

Université Paris 1 Panthéon-Sorbonne(Current)

Université Paris 8

Étienne Bressoud is an author at Université Paris 1 Panthéon-Sorbonne specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementBusinessConsumer ResearchInteractive MarketingArtsAdvertisingBrand EquityBrand StrategyBrand Awareness

Publications per year

2007–2016

5

Publications

5

The Product Well Placed

Étienne Bressoud, Jean‐Marc Lehu, Cristel Antonia Russell · Journal of Advertising Research · 2010 · 74 citations

Product Placement Recall, Advertising, Performance Studies +12

Effectiveness of brand placement: New insights about viewers

Jean‐Marc Lehu, Étienne Bressoud · Journal of Business Research · 2007 · 71 citations

Marketing, Positioning (Marketing), Management +8

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean‐Marc Lehu, Étienne Bressoud · Recherche et Applications en Marketing (English Edition) · 2009 · 36 citations

Consumer Study, Consumer Research, Communication +17

Testing FMCG innovations: experimental real store versus virtual

Étienne Bressoud · Journal of Product & Brand Management · 2013 · 35 citations

Consumer Uncertainty, Virtual Store, Engineering +24

When and How Multitasking Impacts Consumer Shopping Decisions

A. Selin Atalay, H. Onur Bodur, Étienne Bressoud · Journal of Retailing · 2016 · 26 citations

Online Customer Behavior, Behavioral Decision Making, Interactive Marketing +7

Rows per page

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