Concepedia

Jean‐Marc Lehu

JL

6

Publications

353

Citations

6

H-Index

2004

Active since

Affiliations

Université Paris 1 Panthéon-Sorbonne(Current)

Université Paris 8

Sorbonne Université

Jean‐Marc Lehu is an author at Université Paris 1 Panthéon-Sorbonne specializing in management, marketing, and advertising.

Top concepts

MarketingManagementArtsAdvertisingBusinessBrand EquityBrand AwarenessConsumer ResearchBrandingJournalism

Publications per year

2004–2021

6

Publications

6

The Product Well Placed

Étienne Bressoud, Jean‐Marc Lehu, Cristel Antonia Russell · Journal of Advertising Research · 2010 · 74 citations

Product Placement Recall, Advertising, Performance Studies +12

Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context

Jean‐Marc Lehu · Journal of Marketing Communications · 2004 · 73 citations

Brand Strategy, Consumer Research, Ageing Issue +21

Effectiveness of brand placement: New insights about viewers

Jean‐Marc Lehu, Étienne Bressoud · Journal of Business Research · 2007 · 71 citations

Marketing, Positioning (Marketing), Management +8

Tourism netnography: how travel bloggers influence destination image

Mohammad Sadegh Gholamhosseinzadeh, Jean-Michel Chapuis, Jean‐Marc Lehu · Tourism Recreation Research · 2021 · 70 citations

Digital Marketing, Emerging Media, Social Influence +24

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean‐Marc Lehu, Étienne Bressoud · Recherche et Applications en Marketing (English Edition) · 2009 · 36 citations

Consumer Study, Consumer Research, Communication +17

Rows per page

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