Concepedia

Edlira Shehu

ES

15

Publications

752

Citations

15

H-Index

2007

Active since

Affiliations

Universität Hamburg(Current)

Copenhagen Business School

University of Southern Denmark

University of Groningen

Hamburg School of Business Administration

Edlira Shehu is an author at Universität Hamburg specializing in management, business, and consumer research.

Top concepts

ManagementBusinessMarketingConsumer ResearchInteractive MarketingAdvertisingDigital MarketingCustomer SatisfactionMarketing CommunicationCommunication

Publications per year

2007–2022

15

Publications

15

Customer segmentation revisited: The case of the airline industry

Thorsten Teichert, Edlira Shehu, Iwan von Wartburg · Transportation Research Part A Policy and Practice · 2007 · 193 citations

Customer Satisfaction, Customer Segmentation, Customer Profiling +8

Free Shipping Promotions and Product Returns

Edlira Shehu, Dominik Papies, Scott A. Neslin · Journal of Marketing Research · 2020 · 97 citations · Full text

Economics, Consumer Decision Making, Consumer Uncertainty +15

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clément · Journal of Interactive Marketing · 2016 · 65 citations · Full text

Funding decisions and entrepreneurial team diversity: A field study

Rick Vogel, Tatjana Xenia Puhan, Edlira Shehu et al. · Journal of Economic Behavior & Organization · 2014 · 42 citations

Entrepreneurial Team Diversity, Management, Business +3

The risk of programmatic advertising: Effects of website quality on advertising effectiveness

Edlira Shehu, Nadia Abou Nabout, Michel Clément · International Journal of Research in Marketing · 2020 · 42 citations

Marketing, Customer Satisfaction, Online Customer Behavior +13

Rows per page

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