Concepedia

Nadia Abou Nabout

NA

7

Publications

238

Citations

7

H-Index

2012

Active since

Affiliations

Goethe University Frankfurt(Current)

Vienna University of Economics and Business

Nadia Abou Nabout is an author at Goethe University Frankfurt specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementAdvertisingInteractive MarketingBusinessMarket DesignAuction TheoryDigital MarketingInformation RetrievalAdvertising Effectiveness

Publications per year

2012–2023

7

Publications

7

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera · Journal of Interactive Marketing · 2012 · 49 citations

<b>Practice Prize Paper</b>—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Bernd Skiera, Nadia Abou Nabout · Marketing Science · 2012 · 46 citations

Electronic Auction, Search Engine Optimization, Digital Marketing +20

The risk of programmatic advertising: Effects of website quality on advertising effectiveness

Edlira Shehu, Nadia Abou Nabout, Michel Clément · International Journal of Research in Marketing · 2020 · 42 citations

Marketing, Customer Satisfaction, Online Customer Behavior +13

Overwhelming targeting options: Selecting audience segments for online advertising

Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera et al. · International Journal of Research in Marketing · 2023 · 37 citations · Full text

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit · Journal of Marketing Research · 2021 · 25 citations · Full text

Electronic Auction, Targeted Advertising, Consumer Research +16

Rows per page

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