Statistics
Publications
1.1K
Citations
33.6K
Authors
38
Location
Hamburg, Germany
1.1K
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Florian Stahl, Mark Heitmann, Donald R. Lehmann et al. · Journal of Marketing · 2012 · 363 citations
1–5 of 1.1K
38
15
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11
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11
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Hamburg School of Business Administration, Germany
223 publications · 422 citations
11
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10
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1–5 of 38