Concepedia

Florian Stahl

FS

24

Publications

1.4K

Citations

17

H-Index

2002

Active since

Affiliations

Columbia University(Current)

University of Mannheim

University of Waikato

University of Münster

University of Zurich

Florian Stahl is an author at Columbia University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessEngineeringArtsSocial MediaConsumer ResearchInformation ManagementCommunicationData Management

Publications per year

2002–2023

24

Publications

24

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Florian Stahl, Mark Heitmann, Donald R. Lehmann et al. · Journal of Marketing · 2012 · 357 citations

Relationship Marketing, Brand Equity, Customer Acquisition +14

The Polarity of Online Reviews: Prevalence, Drivers and Implications

Verena Schoenmueller, Oded Netzer, Florian Stahl · Journal of Marketing Research · 2020 · 185 citations

Customer Satisfaction, Rating Scale, Consumer Research +18

Modeling Multiple Relationships in Social Networks

Asim Ansari, Oded Koenigsberg, Florian Stahl · Journal of Marketing Research · 2011 · 124 citations

Network Theory (Electrical Engineering), Sequential Network, Multiple Relationships +23

Marketplaces for data

Fabian Schomm, Florian Stahl, Gottfried Vossen · ACM SIGMOD Record · 2013 · 116 citations

Engineering, Retail Data, Business Intelligence +19

Choosing a digital content strategy: How much should be free?

Daniel Halbheer, Florian Stahl, Oded Koenigsberg et al. · International Journal of Research in Marketing · 2013 · 98 citations

Content Marketing, Digital Marketing, Arts +9

Rows per page

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