Comparing automated text classification methods

Jochen Hartmann, Juliana Huppertz, Christina Schamp, +1

International Journal of Research in Marketing

EngineeringMachine LearningCorpus LinguisticsSentiment AnalysisText Mining +17

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Florian Stahl, Mark Heitmann, Donald R. Lehmann, +1

Journal of Marketing

Relationship MarketingBrand EquityCustomer AcquisitionBusinessBrand Development +12

Choice Goal Attainment and Decision and Consumption Satisfaction

Mark Heitmann, Donald R. Lehmann, Andreas Herrmann

Journal of Marketing Research

Customer SatisfactionBehavioral Decision MakingChoice TheoryConsumer StudyConsumer Research +18

More than a Feeling: Accuracy and Application of Sentiment Analysis

Jochen Hartmann, Mark Heitmann, Christian Siebert, +1

International Journal of Research in Marketing

EngineeringCommunicationMultimodal Sentiment AnalysisSentiment AnalysisSocial Sciences +15

Order in Product Customization Decisions: Evidence from Field Experiments

Jonathan Levav, Mark Heitmann, Andreas Herrmann, +1

Journal of Political Economy

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

Sven Henkel, Torsten Tomczak, Mark Heitmann, +1

Journal of Product & Brand Management

Brand StrategyConsumer ResearchOrganizational BehaviorPersonal BrandingBrand Success +17

Nudge Your Customers Toward Better Choices

Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann, +1

Alexandria (UniSG) (University of St.Gallen)

Customer ExperienceCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingRisk Management +9

The Power of Brand Selfies

Jochen Hartmann, Mark Heitmann, Christina Schamp, +1

Journal of Marketing Research

Digital MarketingBrand StrategyConsumer ResearchCommunicationConsumer Engagement +19

Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information

Klaus Peine, Mark Heitmann, Andreas Herrmann

Psychology and Marketing

Customer SatisfactionConsumer UncertaintyPrice AffectBehavioral Decision MakingConsumer Study +18

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt, +1

Journal of Marketing Research

Consumer MotivationConsumer StudySocial PsychologyConsumer ResearchConsumer Attitude +20