Concepedia

Christina Schamp

CS

Statistics

Publications

8

Citations

1.1K

H-Index

8

Active since

2018

Affiliations

Universität Hamburg(Current)

University of Groningen

Vienna University of Economics and Business

Technical University of Munich

University of Mannheim

Christina Schamp is an author at Universität Hamburg specializing in marketing, consumer behavior, and marketing management.

Publications per year

2018–2023

8

Publications

8

Comparing automated text classification methods

Jochen Hartmann, Juliana Huppertz, Christina Schamp et al. · International Journal of Research in Marketing · 2018 · 405 citations · Full text

Computing, Computer Science, Marketing +17

More than a Feeling: Accuracy and Application of Sentiment Analysis

Jochen Hartmann, Mark Heitmann, Christian Siebert et al. · International Journal of Research in Marketing · 2022 · 314 citations · Full text

Computing, Computer Science, Marketing +15

The Power of Brand Selfies

Jochen Hartmann, Mark Heitmann, Christina Schamp et al. · Journal of Marketing Research · 2021 · 160 citations · Full text

Business, Marketing, Marketing Management +16

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt et al. · Journal of Marketing Research · 2022 · 91 citations · Full text

Public Affairs, Marketing, Marketing Management +16

Consideration of ethical attributes along the consumer decision-making journey

Christina Schamp, Mark Heitmann, Robin Katzenstein · Journal of the Academy of Marketing Science · 2019 · 60 citations

Business, Marketing, Marketing Management +14

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