Concepedia

Robin Katzenstein

RK

Statistics

Publications

2

Citations

151

H-Index

2

Active since

2019

Affiliations

Universität Hamburg(Current)

Robin Katzenstein is an author at Universität Hamburg specializing in marketing management, consumer behavior, and marketing.

Publications per year

2019–2022

2

Publications

2

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt et al. · Journal of Marketing Research · 2022 · 91 citations · Full text

Public Affairs, Marketing, Marketing Management +16

Consideration of ethical attributes along the consumer decision-making journey

Christina Schamp, Mark Heitmann, Robin Katzenstein · Journal of the Academy of Marketing Science · 2019 · 60 citations

Business, Marketing, Marketing Management +14

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