Concepedia

Manjunath Padigar

MP

6

Publications

97

Citations

6

H-Index

2021

Active since

Affiliations

University of Technology Sydney(Current)

Macquarie University

UNSW Sydney

University of Groningen

Indian School of Business

Manjunath Padigar is an author at University of Technology Sydney specializing in interactive marketing, business strategy, and management.

ORCID

Top concepts

Publications per year

2021–2024

6

Publications

6

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations

Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha et al. · Journal of the Academy of Marketing Science · 2022 · 27 citations · Full text

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Unstructured data research in business: Toward a structured approach

Evert de Haan, Manjunath Padigar, Siham El Kihal et al. · Journal of Business Research · 2024 · 19 citations · Full text

The role of digital orientation and strategic emphasis in creating brand competitiveness

Chandana N. Manjunath, Manjunath Padigar, Kiran Pedada · Journal of Retailing and Consumer Services · 2024 · 18 citations · Full text

, , +13

Do Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding?

Valeria Noguti, Hillbun Ho, Manjunath Padigar et al. · IEEE Transactions on Engineering Management · 2021 · 13 citations

Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market

Kiran Pedada, Manjunath Padigar, Ashish Sinha et al. · Journal of Business Research · 2021 · 10 citations

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