Concepedia

Chandana N. Manjunath

CN

Statistics

Publications

2

Citations

28

H-Index

2

Active since

2024

Affiliations

Macquarie University(Current)

Chandana N. Manjunath is an author at Macquarie University specializing in interactive marketing, strategic management, and brand equity.

Top concepts

Publications per year

2024–2024

2

Publications

2

The role of digital orientation and strategic emphasis in creating brand competitiveness

Chandana N. Manjunath, Manjunath Padigar, Kiran Pedada · Journal of Retailing and Consumer Services · 2024 · 18 citations · Full text

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“Good” and “bad” frictions in customer experience: Conceptual foundations and implications

Manjunath Padigar, Yi Li, Chandana N. Manjunath · Psychology and Marketing · 2024 · 10 citations · Full text

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