Concepedia
Statistics
Publications
10
Citations
363
H-Index
Active since
2015
Affiliations
Macquarie University(Current)
Xi'an Jiaotong University
Yi Li is an author at Macquarie University specializing in marketing, marketing management, and business.
Publications per year
2015–2024
To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing
Shijiao Chen, Donia Waseem, Zhenhua Xia et al. · International Journal of Hospitality Management · 2021 · 83 citations · Full text
Business, Marketing, Marketing Management +10
The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic
Yi Li, Jun Yao · International Journal of Hospitality Management · 2020 · 76 citations
Business, Hospitality Management, Marketing +17
Review and Prospect of Modern Education using Big Data
Yi Li, Xiaoning Zhai · Procedia Computer Science · 2018 · 44 citations · Full text
Computing, Computer Science, Educational Technology +9
Effects of suppliers’ trust and commitment on customer involvement
Yi Li, Gang Li, Taiwen Feng · Industrial Management & Data Systems · 2015 · 38 citations
Management, Organizational Behavior, Supply Chain Management +13
The Light = Healthy Intuition
Yi Li, Nico Heuvinck, Mario Pandelaere · Journal of Consumer Psychology · 2021 · 30 citations
Social Sciences, Psychology, Social Psychology +4
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