Kiran Pedada

Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications

Srinivas R. Pingali, Sumanta Singha, S. Arunachalam et al. · Journal of Business Research · 2023 · 54 citations · Full text

Digital Business, Digital Marketing, Information Technology Management +8

A theoretical model of the formation and dissolution of emerging market international marketing alliances

Kiran Pedada, S. Arunachalam, Mayukh Dass · Journal of the Academy of Marketing Science · 2019 · 35 citations

Marketing, Emerging Market, International Business Strategy +11

Impact of ESG distinctiveness in alliances on shareholder value

Viacheslav Iurkov, Mariia Koval, Shekhar Misra et al. · Journal of Business Research · 2023 · 32 citations

International Management, Mergers And Acquisitions, Management +9

Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions

Kelly Hewett, G. Tomas M. Hult, Murali K. Mantrala et al. · International Journal of Research in Marketing · 2021 · 29 citations

Barrier To Entry, International Management, Boundary Conditions +11

A Theory of Marketing’s Contribution to Customers’ Perceived Value

Shekhar Misra, Kiran Pedada, Ashish Sinha · Journal of Creating Value · 2022 · 20 citations

Customer Satisfaction, Value Theory, Consumer Research +17