Concepedia

Shekhar Misra

SM

Statistics

Publications

11

Citations

1.8K

H-Index

11

Active since

1985

Affiliations

California State University, Chico(Current)

Grenoble Ecole de Management

University of Manitoba

Florida Gulf Coast University

Shekhar Misra is an author at California State University, Chico specializing in marketing, marketing management, and business.

Publications per year

1985–2023

11

Publications

11

Celebrity spokesperson and brand congruence

Shekhar Misra, Sharon E. Beatty · Journal of Business Research · 1990 · 601 citations

Business, Marketing, Marketing Management +14

Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

Sharon E. Beatty, Lynn R. Kahle, Pamela M. Homer et al. · Psychology and Marketing · 1985 · 415 citations

Social Sciences, Behavioral Sciences, Marketing +10

Characteristics of the Opinion Leader: A New Dimension

Kenny K. Chan, Shekhar Misra · Journal of Advertising · 1990 · 366 citations

Social Sciences, Leadership, Social Psychology +8

A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge

Richard Davis, Shekhar Misra, Stuart Van Auken · Journal of Marketing Education · 2002 · 139 citations

Education, Marketing, Marketing Management +15

Strategic orientation and firm risk

Abhi Bhattacharya, Shekhar Misra, Hanieh Sardashti · International Journal of Research in Marketing · 2019 · 50 citations · Full text

Management, Risk Management, Strategic Management +14

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