Concepedia

Kenny K. Chan

KK

10

Publications

706

Citations

10

H-Index

1985

Active since

Affiliations

California State University, Chico(Current)

Kenny K. Chan is an author at California State University, Chico specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingFood ChoiceSocial SciencesSocial InfluenceMarketing InsightsCustomer Satisfaction

Publications per year

1985–2018

10

Publications

10

Characteristics of the Opinion Leader: A New Dimension

Kenny K. Chan, Shekhar Misra · Journal of Advertising · 1990 · 361 citations

Consumer Research, Public Opinion, Social Influence +18

Real Men Do Not Read Labels: The Effects of Masculinity and Involvement on College Students' Food Decisions

Annette E. Levi, Kenny K. Chan, Dan J. Pence · Journal of American College Health · 2006 · 106 citations

Gender and Race are Significant Determinants of Students' Food Choices on a College Campus

Stacey Boek, Stephanie Bianco‐Simeral, Kenny K. Chan et al. · Journal of Nutrition Education and Behavior · 2012 · 87 citations

Food Choice, Student Culture, Gender Studies +8

How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets

T. S. Chan, Kenny K. Chan, Lai Cheung Leung · Journal of Global Marketing · 2010 · 60 citations

Marketing healthy food to the least interested consumers

Todd Lone, Dan J. Pence, Annette E. Levi et al. · Journal of Foodservice · 2009 · 27 citations

Food Choice, Nutrition, Food Marketing +14

Rows per page

1–5 of 10