Kenny K. Chan - Concepedia

Author

Kenny K. Chan

California State University, Chico

Also Known As

Chan, Kenny Kit-Keung, Kenny Chan, Kenny K. Chan

Publications

717

Citations

H-Index

Concepts

All Affiliations

California State University, Chico

About

Kenny K. Chan is an author at California State University, Chico specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	426
2	Business	4	4	54
3	Education	1	1	87
4	Health Sciences	1	1	27
5	Language Studies	1	1	15

Kenny K. Chan

Publications

706

Citations

H-Index

Page 1

	Year	Citations
Characteristics of the Opinion Leader: A New Dimension Kenny K. Chan, Shekhar Misra Journal of Advertising Consumer ResearchPublic OpinionSocial InfluencePolitical BehaviorSocial Sciences	1990	361
Real Men Do Not Read Labels: The Effects of Masculinity and Involvement on College Students' Food Decisions Annette E. Levi, Kenny K. Chan, Dan J. Pence Journal of American College Health	2006	106
Gender and Race are Significant Determinants of Students' Food Choices on a College Campus Stacey Boek, Stephanie Bianco‐Simeral, Kenny K. Chan, Journal of Nutrition Education and Behavior Food ChoiceStudent CultureGender StudiesFood ChoicesSociology	2012	87
How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets T. S. Chan, Kenny K. Chan, Lai Cheung Leung Journal of Global Marketing	2010	60
Marketing healthy food to the least interested consumers Todd Lone, Dan J. Pence, Annette E. Levi, Journal of Foodservice Food ChoiceNutritionFood MarketingDiet QualityFood Delivery Systems	2009	27
Exploring the Antecedents and Consequences of<i>Míng Pái Kòng</i>(Brand-Name Fanaticism) Among China's Generation Y Kenny K. Chan, Xia Wang Journal of Global Marketing Consumer UncertaintyEast Asian StudiesConsumer ResearchBrand StrategyConsumer Attitude	2015	15
An empirical study of maintenance costs for hotels in Hong Kong Kenny K. Chan Journal of Retail & Leisure Property Customer SatisfactionRevenue ManagementEmpirical StudyMaintenance CostsHong Kong	2008	15
User-Source Fit and Financial Information Source Selection of Millennials Emily J. Huang, Reka Anna Lassu, Kenny K. Chan Journal of Financial Counseling and Planning Information BehaviorFinancial IntelligenceAccountingManagementBusiness	2018	13
Service Orientation and Small Business Marketing Rajendar K. Garg, Kenny K. Chan Journal of Professional Services Marketing Customer SatisfactionSmall Business MarketingService ResearchService StudyService Orientation	1997	11
the Effects of Knowledge and Imagery on Advertising Responses to an Innovation Kathleen Debevec, Patricia W. Meyers, Kenny K. Chan ACR North American Advances AdvertisingInnovation StudyTargeted AdvertisingManagementConsumer Research	1985	11

Page 1