Concepedia

Author

Lai Cheung Leung

California State University, ChicoORCID

Also Known As

Lai Cheung Leung, Lai-cheung Leung

10

Publications

84

Citations

3

H-Index

10

Concepts

All Affiliations

California State University, Chico
LC

About

Lai Cheung Leung is an author at California State University, Chico specializing in brand equity, customer satisfaction, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

16

2

Management

1

1

16

3

Marketing

1

1

16

4

Brand Management

1

1

16

5

Consumer Behavior

1

1

16

Lai Cheung Leung

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2

Publications

76

Citations

2

H-Index

YearCitations

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