Lai Cheung Leung

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Publications

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Active since

2010

Affiliations

California State University, Chico(Current)

Lai Cheung Leung is an author at California State University, Chico specializing in consumer brand perception, export marketing, and global political economy.

ORCID

Publications per year

2010–2014

Publications

How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets

T. S. Chan, Kenny K. Chan, Lai Cheung Leung · Journal of Global Marketing · 2010 · 60 citations

Social Sciences, Economics, International Business +17

The effects of affective and utilitarian brand relationships on brand consideration

Lai Cheung Leung, Ursula Bougoure, Karen W. Miller · Journal of Brand Management · 2014 · 18 citations

Business, Marketing, Marketing Management +14

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